# Custom Stablecoins

## Launch your own stablecoin

Power payments, treasury, rewards, and DeFi with your stablecoin while Coinbase runs issuance, reserves, and onchain ops.

[Get in touch](https://www.coinbase.com/developer-platform/developer-interest?country=US&currency=USD&mobile=false&japan_bespoke_content=false&logged_in=false)

[View docs](https://docs.cdp.coinbase.com/custom-stablecoins/overview?country=US&currency=USD&mobile=false&japan_bespoke_content=false&logged_in=false)

## Why launch a Custom Stablecoin

### Your own branded digital dollar

Stamp your Custom Stablecoin with the branding your customers already know and love, making holding, spending, and sending feel more familiar.

### Always redeemable 1:1 with USDC

Custom Stablecoins are redeemable 1:1 with USDC with no fees and no friction.

### Turn balances into revenue

Hold your customer or corporate balances in your stablecoin and earn rewards on holdings.

### Coinbase-managed infrastructure

Coinbase manages issuance, reserves, and smart contract deployment, so you can focus on product and distribution.

## Coinbase powers the stablecoin economy

**$75B+**  
**in total USDC supply**  
**$7B+**  
**in Coinbase Wrapped Assets supply**  
**$375B+**  
**Assets under custody**

## Use Cases

# Global, instant payments

Embed branded payments across your app, platform, or merchant network with fast, low-cost transfers that are instantly redeemable for USDC.

# Treasury & liquidity optimization

Centralize treasury and liquidity with a single settlement asset across your organization, while Coinbase manages reserves and you earn rewards on your stablecoin balances.

# Drive loyalty with rewards

Give customers a balance they want to hold and can spend anywhere in your ecosystem, and layer on incentive programs that accelerate stablecoin adoption.

# DeFi & ecosystem growth

Integrate a branded stablecoin into your protocol with permissionless, fee-free 1:1 USDC conversions onchain, so users can move seamlessly across the broader USDC ecosystem.

## Why Coinbase?

**Fully backed, flexible, auditable**  
1:1 USDC reserves are held in segregated wallets with Coinbase, with Proof of Reserves published and updated every minute.

**Global distribution on day one**  
Access Coinbase’s global retail and institutional user base instantly across Coinbase Exchange, Prime and Onramp.

**Earn rewards on your holdings**  
Top-of-market rewards on your stablecoin’s supply, accrued daily and paid out regularly.

**Your brand identity**  
Full control over the visual identity and naming of your stablecoin, built to reinforce your brand wherever your stablecoin moves.

## Flipcash

**Flipcash is using Coinbase’s Custom Stablecoin platform to power USDF, a fully backed digital dollar that enables cash-like payments directly inside the Flipcash app.**  
_“We launched USDF with Coinbase because they delivered everything we needed to power a seamless consumer experience in Flipcash. Their team has been impressive, both in how fast they move and how thoughtful they are about the end user.”_  
_- Ted Livingston, Founder and CEO, Flipcash Inc._

[Learn more](https://www.coinbase.com/blog/coinbase-powers-usdf-flipcashs-custom-stablecoin?country=US&currency=USD&mobile=false&japan_bespoke_content=false&logged_in=false)

## Product capabilities

### Branded, fully backed stablecoin  
Launch a branded asset on supported L1s and L2s, backed 1:1 by USD‑stablecoin collateral (including USDC) in segregated wallets with Coinbase.

### Revenue from circulating supply  
Earn revenue on circulating supply, accrued daily and paid on a regular schedule to your Coinbase Prime account.

### Permissionless onchain swapper for end users  
Let users swap between your stablecoin and USDC directly in your product via a permissionless, onchain program, while Coinbase manages issuance, reserves, and platform‑level compliance.

### Enterprise-grade operations with Coinbase  
Coinbase handles contracts, chain management, and mint/burn via APIs, and connects into Coinbase wallets, payments, and trading for payouts and treasury workflows.

### Policy and control layers  
Apply programmatic policies, monitoring, and controls to align with your risk, compliance, and treasury requirements.